Blog - Caleb Terpstra

Why the current digital environment is ripe for SMEs

There’s almost never been a better time for SMEs in relation to digital marketing and here’s why: Affordability and accessibility It wasn’t long ago that…

Caleb TerpstraFebruary 1, 2020

Digital Article

Sunk-cost bias and the need for courage

From my experience, sunk-cost bias in the digital sphere seems to materialise itself in two main ways; (1) old tech in the throes of death…

Caleb TerpstraJanuary 15, 2020

It's hard not to like humility and determination.

Business Musings: The Noble Notary