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Email Marketing (EDM)

What is email marketing?

Email marketing is a form of direct marketing the uses email to send a communication to specific contacts within your CRM. It’s a very popular means of marketing due to its effectiveness and affordability in comparison to some other channels.

Successful email marketing often has engaging headlines, personalisation and relevant content with a clear call to action.

How Can I Help?
Email Marketing (EDM)

Email marketing services

I’ll execute the following 5 steps to help you achieve your business goals in the area of Email Marketing.

Want to learn more? Get in touch and let me know how I can help.

Get In Touch
1

CRM assessment

Asses the condition of your CRM and recommend any actions to improve contact categorisation and list hygiene. If required, I will also setup an email marketing service and connect it to your CRM.
2

DKIM + SPF Setup

Increase email delivery and help protect recipients from email scams via email authentication.
3

UTM Codes

Create UTM schema and UTM generator to track and measure the success of your email campaigns.
4

Email Templates

I’ll build beautiful and functional templates for your email marketing campaigns.
5

Training

I’ll train one or more of your team members on how to send emails, maintain your CRM and write effective email copy.

Frequently asked questions

Who are the best email marketing service providers?

There are more options than ever when it comes to email marketing services and it ultimately comes down to the individual needs of the business. A few obvious considerations are price, functionality, user experience and integration options.

What are the best email marketing strategies?

When it comes to email strategies, these basics still hold true:

  • Send to relavant lists which have been properly maintained
  • Create engaging headlines which accurately represent the content of the email
  • Create relevant content that resonates with your audience
  • Use personalisation where appropriate
  • Have clear call to actions within the email
  • Track email interactions

What is DKIM and SPF?

DKIM stands for Domain Keys Identified Mail and is an email protocol which allows a sender’s identity to be verified. This helps stop email fraud and ultimately improves email deliverability.

SPF stands for a Sender Policy Framework record that identifies which mail servers are permitted to send emails on behalf of your domain.

What are UTM codes?

UTM codes allow you to append key information to URLs so you can track specific campaigns within Google Analytics. The following tool can be used to generate UTM codes.